The Cannes 2011 DPA Lounge opened today at the Intercontinental Carlton Hotel in Cannes, where the world's biggest stars have descended for the glamorous 2011 Cannes International Film Festival. From 10 am to 6 pm through May 20, celebrities can shop for promotional luxury items.

The most spectacular gift featured in the lounge is a Bora Bora vacation sponsored by St. Regis, a $65,000 vacation package that features a stay at the Royal Estate at The St. Regis Bora Bora Resort.

Turbine's Lisa Drader-Murphy created the Cannes Survival Kit for selected guests, which includes Turbine's 'Upside-Down Dress', reversible leather hobo bag, and the 'Day to Night' lipstick duo.

Marchon will gift its new collection of sunglasses from Pucci and Lacoste; and Michique will offer clutches fit for the red carpet.

A showroom has been added to the all concept gift suite - where, presumably, mortals who do not qualify for complimentary products can purchase them.