A small town in Spain called Juzac has been painted blue after Sony selected it for the world premier of its new The Smurfs 3D movie. The movie will be shown on July 29 in the US.

Children dressed up as smurfs take part in a promotional event in the Andalusian village of Juzcar
Children dressed up as smurfs take part in a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011. Reuters
A man dressed up as Gargamel stands near a smurf statue during a promotional event in the Andalusian village of Juzcar
A man (L) dressed up as the fictional character Gargamel, an enemy of the smurfs, stands near a smurf statue during a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011. Reuters
A general view of the village of Juzcar during a promotional event in the Andalusian village of Juzcar
A general view of the village of Juzcar during a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011. REUTERS Reuters
Children dressed up as smurfs take part in a promotional event in the Andalusian village of Juzcar
Children dressed up as "smurfs" take part in a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011. Reuters
Children dressed up as smurfs take part in a promotional event in the Andalusian village of Juzcar
Children dressed up as "smurfs" take part in a promotional event in the Andalusian village of Juzcar, near Malaga, southern Spain, June 16, 2011. The facades of the houses were painted blue as part of a global promotion for the Sony Picture film "The Smurfs" which will premiere in New York City June 24, 2011. Reuters
A general view of the village of Juzcar
A general view of the village of Juzcar, near Malaga, southern Spain, June 9, 2011. The facades of the houses of Juzcar are being painted blue as part of a global promotion for the Sony Picture film "The Smurfs" on June 16. The film will premiere in New York City June 24, 2011. Reuters
Painters walk along a street in Juzcar
Painters walk along a street in Juzcar, near Malaga, southern Spain, June 9, 2011. The facades of the houses of Juzcar are being painted blue as part of a global promotion for the Sony Picture film "The Smurfs" on June 16. The film will premiere in New York City June 24, 2011. Reuters
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