China's New Cartoon Rap Video Promotes President Xi's 'Four Comprehensives' Plan

Step aside, Kanye. The hottest name in the rap world this week is... Chinese President Xi Jinping?

The Communist politician's "Four Comprehensives" theory is at the center of a three-minute music video being shared widely on social media in China Tuesday, the South China Morning News reported. The animated video follows a cartoon girl as she lays out Xi's list of priorities as released in 2014. The goals, or "Four Comprehensives," are aimed at increasing China's prosperity and strengthening party discipline.

The state-produced song's chorus includes lines like "Prosperity is the goal/Reform is the drive/Rule of law is the guarantee/Party building is the key" and "We have the Four Comprehensives, the Chinese dream is not far away," according to a translation from Xinhua. Other lyrics go, "There will be no panic in our hearts as long as food is not a concern and our hands are full of money,” the New York Times reported.

Tuesday's clip wasn't the Xi administration's first attempt at mixing pop culture and politics. In October, Xinhua put out a video about its five-year plan "with the catchy tune and wacky images reminiscent of the classic 1970s 'Schoolhouse Rock!' TV series," NBC reported. It featured animated cameos of the late Albert Einstein and Mao Zedong.

Two months ago, a propaganda group rebranded Xi as "Big Daddy Xi" in a rap song titled "The Reform Group Is Two Years Old" to recognize the anniversary of one of Xi's committees. Lyrics like "Change the education system, change the medical system, change the household registration system, change change change change" overlap with soundbites from Xi speeches, according to the News.

Chinese residents' reactions to the previous productions were mixed. One user of the social media site Weibo said in December that he "got a case of 'embarrassment cancer’ listening" to it, while another declared the cartoons to be an improved form of propaganda, Fusion reported.

In a 2014 poll conducted by GMO, a Japanese research company, more than 90 percent of respondents said they approved of the way Xi handled domestic and international issues, according to Bloomberg.