ESPN Releases 'Evolution of the Touchdown Dance' (VIDEO)
In seemingly perfect timing, ESPN released a highly entertaining "The Evolution of the Touchdown Dance" video on Monday. The video, made by advertising agency Wieden + Kennedy, features "Evolution of Dance" guy Judson Laipply in a perfect celebratory video for the end of the NFL lockout.
Laipply gained worldwide recognition with his hilarious "Evolution of Dance" skit, in which he did every dance from the "Robot" to the "Macarena." More than 177 million people watched the 2006 video that started off as just a comedic skit.
In "The Evolution of the Touchdown Dance," Laipply pays homage to the Ickey Shuffle, Terrell Owens, Chad Ochocinco, among other famous touchdown dances. In total he performs 23 different touchdown dances and claims it took him about 50 hours of practice to get all of the dances down.
The soon-to-be viral video was posted on ESPN's Facebook page and is a part of its "It's Not Crazy, It's Sports" marketing campaign. ESPN released the video just minutes after the NFL lockout officially ended as owners and players agreed to a new collective bargaining agreement.
"The idea started by thinking about how we should celebrate a return to football," Kevin Kirksey, ESPN's senior director of marketing, told CNBC. "Judson was a perfect partner to work with."
Watch the highly entertaining video below.
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