Giraffe
April the pregnant giraffe did not start active labor on the live stream camera in New York. Getty Images

With millions of people watching April the giraffe giving birth on live feed, the park in New York is all set to make big money, TMZ reported late Wednesday. Animal Adventure Park, the zoo that houses April, had a sponsor but the giraffe's labor delay has now led the park to look for a new sponsor.

The initial deal only included sending food to the part, but a new deal could be worth a minimum of $50,000 for a logo of the sponsor on the live feed, TMZ added. The logo on the feed will reportedly last until the baby giraffe is 5-days-old.

According to TMZ, one-third of the profits will go to the Giraffe Conservation Foundation, and the rest will go toward the care of April, her new born and other giraffes.

Read: April The Giraffe Is Reaching The End Of Her Pregnancy

April the giraffe is more than 15 months pregnant and was most expected to give birth days ago. Despite showing signs of going into labor, the animal is yet to give birth as millions continue to watch the live stream.

“April has thankfully, continued to remain in current condition,” the zoo said Wednesday in a post on its Facebook page, which is followed by almost 800,000 people. “Vet report today suggests we should begin watching for a shift in calf position/and belly carry from low to back. This would suggest movement into place for birthing.”

This is April's fourth calf and she has never lost a calf nor had a stillborn, according to the zoo. Her mate, Oliver, is now 5 years old. When the calf is born, there will be a vote to determine his or her name.

On Tuesday, the park said that its live stream on YouTube was disrupted due to Stella, the snowstorm that hit the northeast, disrupting the signal. As many as 100,000 people watched April on the live cam. You can watch the live feed here.