Google, Facebook and YouTube outshine others in web globalization

Google, Facebook and Youtube rank as first, second and third in web globalization, says a report from research firm Common Sense Advisory.

The research was on the top scoring global websites and about 1,000 popular websites were taken up for the study. It included the best brands and best companies, said the research firm in a statement.

Google scored 9.55 out of ten in the report while Facebook was second with 9.53, Youtube third with 9.51, followed by Wikipedia at 9.43, Samsung at 9.11, Blackberry at 9.10 and HP scoring 8.97.

There's no doubt about it -- Web globalization is now a mainstream business activity, explains Ben Sargent, the lead author of the report.

The areas included nearly 20 parameters like language, total addressable audience the site can reach and spending power of the linguist communities it supports. The report tried to focus on:

* The eleven languages it takes to address 80% of total online population

* When to use and when to avoid navigational tactics such as flags and language displays

* The meta-navigation schemes of each of the top-ranking sites

* The best ways to organize sites to alleviate visitor confusion

* Review of zero-click strategies such as geo-location

* Social media and multimedia engagement strategies for global and multilingual visitors

* Examples of websites that demonstrate good and bad Web globalization practices

The report says a website becomes successful when it can address people of different tongues. It should have at least 16 languages to be popular globally. Monolingual websites have hardly reached 25 percent of the population.

However, the report notes that multi-lingual websites is the only way to success since good quality and content always rule the trend with more features designing to make the website globally competitive, the authors said.