KKW X KYLIE Crème Liquid Lipstick: When And How To Get The Kim Kardashian Collaboration

Kylie Jenner’s lip kit empire makes her millions. Special releases fly from their e-commerce shelves in a flash, and that’s exactly what happened when 36-year-old Kim Kardashian West — a successful businesswoman in her own right — tried her hand at the cosmetics market. If you missed your shot at the first round of releases from the KKW x KYLIE collection, you're in luck. Another is happening Friday — if you're quick enough.

The first round of KKW x KYLIE Crème Liquid Lipstick of Tuesday releases sold out in minutes, but fans were pleased when 19-year-old Jenner tweeted that there would be more to come. Kardashian confirmed Friday’s release during a Thursday interview on the “Ellen DeGeneres Show,” and the Kylie Cosmetics official website and social media accounts revealed a 3 p.m. PST drop.

Speaking about the all-nude lip kit collaboration, Kardashian explained the reason behind choosing to do a lip kit different than, say, that of her sister Khloé Kardashian for the “Koko Kollection.”

Read: Kim Kardashian On Ellen: Reality Star Gives First Interview Since Paris Robbery

“My makeup looks definitely put me in a mood, definitely give me different personalities,” Kardashian said in a clip that’s been viewed nearly 1 million times. “I wanted to do all nude shades because that’s really all that I wear. So I have so many different shades of nudes that I wear, so I just wanted to, you know, kind of bring them into our collection.”

KKW x KYLIE is a stark contrast to the “Koko Kollection,” which included a deep red, matte and glossy nudes, and an almost Barbie pink shade. Kim’s line, which comes with four shades, doesn’t veer too far from soft pinks and neutral tones.

The official drop for the coveted KKW x KYLIE line will happen Friday at 3 p.m. They can be purchased on the Kylie Cosmetics website.