Pantene, the world's leading hair care brand, has announced the names of 9 of 11 elite female athletes - the brand's newest beauty ambassadors. The names of the other two will be announced later.
The chosen sportswomen are a part of the brand's first global marketing campaign, meant to support the Olympic Games, at which the athletes will provide proof that, regardless of their training for the Olympic Games, Pantene's performance helps give them beautiful hair. The campaign will be launched in June.
Pantene is proud to support these athletes as they compete to win on the world stage. As a beauty brand, we help them look their best, so they shine, said Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble (P&G).
The athletes have been chosen from various sports, including swimming, tennis, gymnastics, cycling, diving and volleyball. Six Olympic gold medalists and numerous world champions and top-rankers feature in the list.