Super Bowl 2017 Commercials: Lady Gaga Tiffany's Ad To Debut During NFL Championship Game

Lady Gaga will be making another prime appearance during this week's Super Bowl game.

The pop star was tapped by Tiffany & Co. to appear in the jewelry brand’s very first Super Bowl commercial spot, WWD reported Tuesday. The 60-second ad spot will feature Lady Gaga wearing the brand’s new HardWear collection, which will be released in April of 2017.

Tiffany’s revisited its archives and used a unisex bracelet from 1971 to inspire the new HardWear collection, which will include a series of rings, pendants, necklaces and earrings.

Photographer David Sims shot the campaign images and the looks were styled by Grace Coddington, according to the fashion outlet (Coddington, former creative director at Vogue, currently acts as an ongoing collaborator with Tiffany’s). The brief commercial will show the singer and performer discuss her creative process as an artist.

“For more than 180 years, the world’s chicest women have chosen Tiffany jewelry as a powerful expression of who they are,” Tiffany’s chief brand officer, Caroline Naggiar, said. “Lady Gaga, and her originality, creativity and courage, reflects the spirit of this collection.”

The ad spot will appear in Sunday's NFL Championship game. Lady Gaga will also perform during the halftime show. Gaga performed the national anthem at the 2016 Super Bowl game and will take the stage again for 2017. Country singer Luke Bryan will be opening this game with the national anthem, according to CBS Sports.

Recent rumors have reported that the “Joanne” singer will not be joined by other headliners during this year’s halftime game, which will see the Patriots and the Falcons play for the Super Bowl trophy.

“I’ve been planning this since I was 4, so I know exactly what I’m going to do,” Gaga had said in a recent Pepsi Halftime video interview.