White Man March
The White Man March was organized by Kyle Hunt. White Man March/Kyle Hunt

The White Man March, organized by Kyle Hunt, is a “pro-white” rally with its main slogan being “'DIVERSITY' = WHITE GENOCIDE.” Hunt, a host on Renegade Broadcasting, a radio station concerned with the "destruction of the white race," says events will be held worldwide on March 15, and while he may have a few fans, Twitterers are using “#WhiteManMarchProtestSigns” to mock the event.

Hunt states in a blog post about the White Man March, “We are planning to show that white people are organized and impassioned, that we know what the anti-white agenda is all about, and that we are dedicated to waking up as many of our folk as possible. We will make it clear that we will not sit idly by as our race is discriminated against, mocked, displaced and violently attacked, all of which amount to white genocide, according to the United Nations own definition of genocide.”

Hunt says a White Man March is being held in New York City but each of the events is organized in secret, with locations and times given only via email, notes the Village Voice. The goal seems to be less about making noise than about raising some awareness.

The White Man March will not feature any marching or organized demonstrations and will opt for quick displays of banners and other pro-white displays. Hunt also created a post where you can print out your own promotional material. These displays will be photographed and then the demonstration will be over. As noted by the Voice, Hunt discusses a dress code that would be described as business casual: khakis and dress shirts for men and something white for women, and sunglasses for a boost in confidence. Hunt said White Man March will try to avoid police or any other type of confrontation.

According to the Gothamist as well as the Village Voice, the NYC White Man March seems quite disorganized, as there have been few details about who's behind the event and where it will be held. Hence the reaction from Twitterers who have spent the day mocking the non-event.

Using #WhiteManMarchProtestSigns, users have created fake signs that mock the movement. Over the past 24 hours, 39,000 tweets have been sent out using the hashtag, with an average of more than 7,000 tweets an hour.