5 Best Social Media Analytics Tools Software of 2023

A social media analytics tool will help you make informed decisions to run effective campaigns and optimize social media performance. However, getting a tool that meets your needs is not always easy. It involves trying different tools, which can also be time-consuming and disappointing.

This article will review the 5 best social media analytics tools of 2023. But first, let's examine some of the factors to consider when selecting social media analytics software.

How to choose a social media analytics tool in 2023

Digital and social media marketers need plenty of data to create converting campaigns on various platforms. There are thousands of analytics tools to choose from, making it difficult to choose the right one. Here are the factors to consider when selecting a social media analytics tool:

● Social media marketing objectives

● User interface and experience

● Social media platforms to measure

● Pricing & value for money

● Mobile usability

The social media analytics tool you choose depends on your specific needs. For instance, one tool might provide comprehensive reporting for various platforms. Others might only allow you to analyze performance on selected platforms.

The most critical factor when selecting a social media analytics tool is the value for money. We are going to review the 5 social media analytics software we've found useful in 2023:

● NapoleonCat

● Semrush

●Zoho Social

● SE Ranking

● Publer

Let's dive right in:

1. NapoleonCat

NapoleonCat is a complete social media management tool with in-depth analytics and reporting features. With a couple of clicks, you can generate detailed reports that update on a regular basis and get sent to your email address. Most importantly, you can track the performance of your profiles and your team.

The social media performance reports will save you from manual summaries and allow you to spot growth patterns.You can report on the social media metrics that matter for you or your client, including engagement, reach, follower growth, top content, and more.

NapoleonCat also allows you to set up the moderation reports for individual team members or the entire team. These will allow you to track answered comments, improve response times, and recognize the best performers on your team.

The platform also features a competitor tracking tool to help you to refine your marketing strategy, and stay ahead of the curve.

NapoleonCat supports multiple social media platforms including, Facebook, Instagram, Twitter, LinkedIn, and YouTube. The company is gradually working to accommodate more channels.

Apart from the analytics and reporting features, NapoleonCat offers full stack of social media management functionalities. You can:

● Gather comments, messages, and reviews from multiple social media profiles and platforms in a unified inbox.

● Craft and schedule posts in different formats across multiple platforms (including Instagram, TikTok, and Google My Business).

● Set up automatic replies to repetitive questions and hide, delete, or flag inappropriate comments on autopilot (Instagram and Facebook ads comments included).

● Organize efficient workflows for handling social media moderation and publishing.

NapoleonCat's starting price is only $26 monthly for 1 user and up to 3 accounts. You can choose between different plans and adjust the pricing to your needs. Their pricing model allows you to pay only for as many profiles and users as you need.

2. Semrush

Semrush is primarily an online visibility tool for businesses of all sizes. The company continues introducing new features to make it a comprehensive tool for digital marketing. We recently used Semrush social poster tool and liked its analytics aspect.

However, it is safe to say that Semrush makes a great social media tool, especially when you want to combine SEO and social media marketing. It is also commendable that Semrush offers you a free online course on the platform.

We also loved the analytic reporting tool's detailed nature based on your specific KPIs. The reporting tool will also provide you with competitor analysis reports. You can track how you measure up against your competitors on social media.

In addition, the analytic tools also come with campaign management tools. It has an A/B split testing feature and recommends improving poorly performing campaigns.

However, the main drawback of Semrush is that it does not have a central messaging system. You must go to the account dashboard to access DMs for each social channel. In addition, we feel like Semrush is a little expensive when you need social media analytics exclusively.

You can try Semrush for free and generate up to 10 daily analytic reports. Their plans start from $119 to $450 monthly.

3. Zoho Social

Zoho Social is a social media management software that supports multiple social platforms. These include LinkedIn, Facebook, Twitter, TikTok, and YouTube. Zoho Social has powerful tools, including a scheduler and listening & monitoring dashboards with powerful insights.

What we love about Zoho Social is the central messaging system that allows you to manage DMs from a central dashboard. It will save you so much time compared to juggling from one account to another. You can customize, schedule, and automate social media reports to suit your brand needs. It is an excellent feature for social media agencies and freelancers, and you can add graphs or charts for better visualization.

Zoho Social analytics monitoring tool will also track your customer engagement and social media performance. You will access analytic data ranging from click distribution and monitor activity on Google Business listing.

However, one major drawback of the Zoho Social analytics tool is that it can confuse beginner marketers. The platform has many features that require training to utilize the software to its full potential.

On the plus side, Zoho Social does offer value for money. The platform allows you to sign up for a 15-trial without entering your credit card details. Besides, their pricing plans start from $10/month; the highest is the Premium Plan, which is priced at $37.50/month.

4. Publer

Publer is an ideal social media marketing tool with a detailed analytic tool. The major win for Publer in this category is that it is a dedicated social media marketing tool. We also found it easy to use with an impressive dashboard.

The analytics dashboard presents you with 7-day analytics across different social media accounts. You can also track the performance of an individual post performance from the dashboard.

Publer also comes with a free account that supports up to 3 accounts managed by one user. However, we didn't like that the free account only allows you to schedule up to 10 posts. You can upgrade to a paid plan to access unlimited scheduling.

Publer offers good value for money when you need a simple and straight-to-the-point social media tool. The paid plans start at $36 monthly with extra offers, including link shortening.

5. SE ranking

If you are looking for a tool combining SEO and social media marketing, SE ranking is a cheaper option. Like Semrush, SE ranking is primarily an SEO platform for keyword ranking and tracking.

The major drawback of SE ranking is that it only supports Facebook and Twitter. In addition, it does not have a lot of details in the analytic reports.

However, compared to Semrush, we feel like SE Ranking is cheaper. Their plans start from $31; the highest plan goes for $151 monthly. We also love their free trial without entering your credit card details.

SE Ranking is an excellent social media analytic tool for Facebook and Twitter. It is a powerful and affordable tool for bringing SEO and social media together to improve your online presence.

Conclusion

An effective social media analytics tool provides valuable insights into user behavior, campaign performance, and content effectiveness. It enables you to make informed decisions and optimize your social media strategies. The above are our selected 5 best social media analytics tools of 2023 based on our research and hands-on experience.

What tools have you been using to measure your social media performance?