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business analysis
An effective growth strategy can bring a business to new heights. Pixabay/ Pexels

Of all the success metrics that exist in the tech world, growth is perhaps one of the most respected. That is why headlines about what company say X% of growth in its first year are so common. It seems every project and entrepreneur seems to be pursuing company growth, especially within a certain time.

But how does an entrepreneur achieve this elusive growth? Is it by prioritizing scaling? Securing top backers? Every company’s trajectory is different and the only people who can really give insight are those who have achieved this feat in their own businesses.

Well, we asked some of these people and their answers are as diverse as the tech world itself.

Kalana Moe , Director of Ecosystem growth at Velas, believes in doing as much as planning:

“I think one of the key strategies I implement on daily basis is to mimic proven strategies, dissect the successful attributes and then improve upon what is lacking. A familiarity is a powerful tool. When you can make something even better that the general public is already comfortable with, you give yourself a great chance at accomplishing your initiative. I have a million great ideas but that doesn’t mean they will all be successful. Analyzing proven methods will give you an atlas to innovate on what the general public demands.”

Archer Chiang, the CEO and Founder of Giftpack.ai, an AI-based corporate gifting solution, found an opportunity amidst the pandemic:

“Last year, the number of businesses using Giftpack.ai increased from 24 to 1,088, and 4,000 individual clients joined the platform. We were able to grow thanks to a strategic pivot. Giftpack used to operate as a marketplace: 5,000 contractors would deliver gifts to users within a couple of hours. However, due to COVID-19, most delivery companies had to scale back operations. We decided to focus on AI algorithms matching recipients with gifts and CRM helping businesses manage their giftee lists. Currently, our own AI solution finds gifts from a catalog of over three million products available worldwide. By analyzing the recipient's digital footprint, the service offers a selection tailored to their personality. Because of the Great Resignation, businesses are spending more on gifts. As of 2021, the average check had increased by 60%. Thanks to pivoting in the pandemic, we’ve been able to tap into this emerging gratitude market.”

Rajesh Chennattu Sasidharan Nair , Assistant General Manager at Amazon has proven track record with extraordinary abilities in Operations and Supply Chain Management. He focuses on long term planning and executing innovation to be successful in Operations Management:

“I believe that analyzing the trends and identifying innovative solutions are the keys to success in Operations and Supply Chain field. Constant changes and unpredictable challenges always drive the results in operations and getting ahead of the curve can only be done by long term planning and innovation. Also adapting to the changes, the embracing the change agents utilizing the advanced technology and turning it around for competitive advantage is the key.

The strategies implemented produced results in different levels. I created ways to pilot new technology at my location to simplify the operations and increase productivity. To be specific, I introduced the Automatic Receive Offline System to increase the productivity by 25% and reduce the headcount and downtime by 40%.This one idea saved millions of dollars in terms of labor requirements, increased capacity andreduced overall lead time across all Inbound Cross Dock operations at Amazon.”

Samiar Tehrani, CoFounder of Ratio Finance, a decentralized finance company aiming to De-Risk DeFi through innovative risk modeling:

“Understanding your core audience is key in ensuring a successful Social Media Growth Strategy. At Ratio Finance, our mission is to De-Risk Decentralized Finance (DeFi). Our social media content is tailored to resonate with our targeted audiences, and communicate our key messaging in an immersive and interactive way. We understand that the digital space is saturated with an array of content and misinformation; thus we prioritize Quality over Quantity.

Our audiences across Twitter and LinkedIn are quite distinct. On one spectrum there is #cryptotwitter – our community is most active on Twitter (from new to advanced users). These individuals seek relevant and useful content to aid them in their decision-making process. On the other spectrum we have individuals on LinkedIn that are “crypto enthusiasts” and require informative content to help them understand and learn more about the industry.”

From quizzes to blog pieces, we have provided both audience sets with content that is informative yet visually appealing, with clear call-to-actions. Over the past 2 months, we’ve seen our LinkedIn, Telegram, Twitter and Discord Community Channel grow collectively to over 30,000 members.