Aaron Rodgers
Aaron Rodgers has pledged $1M to help recover and rebuild areas affected by the devastating wildfire in California. In this picture, Rodgers #12 of the Green Bay Packers reacts after falling to the Seattle Seahawks 27-24 during their game at CenturyLink Field in Seattle, Washington, Nov. 15, 2018. Abbie Parr/Getty Images

Aaron Rodgers was slammed by his estranged brother, Jordan Rodgers, after the Green Bay Packers quarterback pledged to donate $1 million to help in the recovery efforts for all the people affected by the recent California wildfires.

Rodgers, a native of Butte County, which was one of the most affected areas by the Camp Fire, has tied up with the North Valley Community Foundation to establish the NorCal Fire Recovery Fund to raise money for immediate recovery and the long-term rebuild of the community.

The Packers quarterback has pledged $1 million and released a video via his official Twitter account calling for people to come together and help raise funds by retweeting his message. Rodgers’ long-time partner State Farm has committed to donate $1 for every retweet and said it is willing to match the amount donated by the former NFL MVP.

“People are doing some incredible things coming together,” Rodgers said, according to news.com.au. “But when all the cameras leave and the press leave... when the lights go off there’s still a ton of people who need help and that’s where we’re going to come in with funds for recovery and rebuilding.”

However, the Packers quarterback’s actions have not gone down well with his family members, with Jordan immediately taking to social media to criticize Rodgers’ actions labeling it “an act”. The feud within the Rodgers family is well known after Jordan aired their dirty laundry during his appearance on the TV show “The Bachelorette” in 2016 where he revealed that Aaron rarely contacts his parents.

He took it to another level Tuesday when he accused his quarterback brother of not caring about his own family during the fires, which he believes should have been his first course of action. Rodgers has always avoided discussing his family problems and is unlikely to do so despite the latest attack.

“PLEASE DONATE, SPREAD AWARENESS & SEND LOVE,” Jordan tweeted in reply to his brother’s message requesting for help. “But when your own Mom is home alone during the fires, car packed ready to evacuate, & you miss the fundamental first step of compassion; calling your parents to make sure they are safe.... Everything else just feels like an act.”

Meanwhile, the efforts to raise awareness and funds for the recovery and rebuilding process of the affected areas in California gathered pace after the Packers announced the organization will donate $250,000 to the NorCal Fire Recovery Fund.

“We are proud to join Aaron in donating to his relief effort for the many people and communities impacted by the devastating wildfires in his home state of California,” Packers President/CEO Mark Murphy said, according to their official site. “He has very deep roots in Northern California. Our thoughts are with all of those impacted, as well as the first responders, and we send our support to these communities as they begin to recover, rebuild and heal.”

It is a crucial week for the Packers as they take on division rivals Minnesota Vikings on Sunday night at the US Bank Stadium. Mike McCarthy’s side have a 4-5-1 record and a loss could be devastating for their hopes of making the post-season playoffs.