Adrian Grenier Returns To TV In Netflix's 'Clickbait' After 2011's 'Entourage': 'I'm Project-Focused'

Adrian Grenier is making a TV comeback for the first time in a decade in Netflix's new limited series.

The 45-year-old actor, who was last seen on TV in 2011's "Entourage," is set to star in Netflix's upcoming eight-episode thriller "Clickbait." The streaming service dropped the official trailer for the series earlier this month showing Grenier's character Nick Brewer with bruises on his face and seemingly held against his will as he holds up a sign that reads: "I abuse women. At 5 million views, I die."

According to Entertainment Weekly, his appearance on the show is his first series regular role after he wrapped up his eight-season run as Vincent Chase in "Entourage" in 2011. Explaining his small screen hiatus, Grenier said he was picky when it came to projects.

"I'm project-focused, not necessarily quantity but quality," the "Devil Wears Prada" actor told EW. "I'm always looking for the projects that are going to have a profound impact on people."

Grenier shared that when he heard the premise for "Clickbait," he was intrigued. The series will explore "the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media, revealing the ever-widening fractures we find between our virtual and real-life personas," according to the outlet.

"It's a very curious series," he explained. "At first blush, just on the surface, it's a thriller; it's a whodunnit. But really, the depth of it is exploring issues of identity, especially in the technology world. It's really very interesting exploring what it's like to be alive at a time of the internet, avatars, catfishing, all those things."

After reading the first few scripts, Grenier said he was convinced to take on the role. He admitted that he said "yes" even before learning how the series ends.

"And so during the filming, I didn't even know who had done it," he shared while laughing. "I was like, did I do it? Am I the guy? I feel like I'm the guy. But just keep in mind that in thrillers, the twists and turns aren't always what you expect. Wink, wink!"

In the show, Nick is a husband, father and brother. Grenier made it clear that his priority was to show Nick's life, not just as a suspect in a bad light, and to let the audience understand his "range as a human being." He said he also wanted to establish his character as a "loving father and a good guy."

Grenier did not address the theories about Nick's innocence or guilt. Instead, he encouraged viewers to consider every possibility, including how everyone on some level contributes to the confusion with misinformation by sharing fake news and retweeting without thinking things through.

"It's what's keeping us from knowing [the truth] truth, whodunnit, what's what, because of all the conflicting information — and much of it untrue information — that's put out. This is really about media literacy and hygiene, in many ways. It's quite good," he said.

"Clickbait," which also stars Zoe Kazan, Betty Gabriel and Phoenix Raei, will start streaming on Netflix Wednesday.