After Apple Lawyer Complains Microsoft 'Laptop Hunters' Change but Focus Remain
Microsoft's 'Laptop Hunters' ad campaigns change after Apple lawyers complain about the inaccuracy of the ads claiming they had already lowered its computer price.
The advertisement of 'Lauren and Sue' reflecting a girl and her mother shopping for a laptop was edited.
Originally the girl said This Mac is $2,000, and that's before adding anything. followed by her mother asking Why would you pay twice the price?
In the latest video ads, the girl doesn't talk about the price of the Mac anymore.
Though Microsoft tweak its ad campaign the company's focus still the same .
We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement, a Microsoft spokeswoman said in a statement. This does not change the focus of the campaign, which is to showcase the value and choice of the PC.
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