The Amazing Spider-Man won't hit theaters until July 3, but the film has already launched an interactive viral campaign. The movie stars Andrew Garfield as Peter Parker/ Spider-Man, Emma Stone as Gwen Stacy, and Denis Leary as Captain George Stacy.

A mock TV news segment was released on Webbedmenace.com, featuring Leary in character. We have a masked criminal roaming the streets of our city posing as some kind of a hero, says Captain Stacy. But I ask you, what kind of a hero wears a mask. I have set up a special hot line for anybody out there who has any information about this dangerous individual. Please call 877-651-8503.

The hot line seems to be overflowing with tips about Spider-Man, because those calling with information are met with a busy tone.

The mock news clip gives a great insight into the problems Spider-Man will be facing in the latest movie. While some recognize that Spider-Man may be a hero, Captain Stacy disagrees. You say vigilante, I say criminal.

The captain gets heated when the reporter interviewing him questions Spider-Man as being a victim, rather than a criminal. I think you need to look up the word victim in the dictionary as well as the word crime, says Stacy. In fact, why don't you take a look through the entire dictionary and just sort of brush up. I don't think you know what you're talking about.

If you see something, say something, Stacy encourages. I know this is New York City, if you see something strange it's probably a daily occurrence, but in this particular case if you see anybody dressed like a spider that would be the opportunity to call the hot line.

The Webbed Menace site features a hand-drawn Wanted sign of Spider-Man, encouraging viewers to act now, by submitting sightings of the masked criminal to the website. The sightings page is currently a work in process, and while it is not fully running yet, it does feature some pretty funny images. Those images feature Spider-Man hiding behind a plant, trying to rip a handicapped sign off a wall, and drinking milk straight from the gallon.

Webbed Menace actually has a counter website, markofthespider-man.com. We will not be deterred, says a statement on the Mark of the Spider-Man site. The fear mongering and propaganda found at webbedmenace.com can not stand unanswered, and we promise to eradicate those slanderous images of Spider-Man depicted in their repulsive posters. We support the side of good, and good will ultimately prevail. The site showcases support for Spider-Man in different cities around the United States, including New York, Atlanta, Denver, Los Angeles, Phoenix and Seattle.

Which side are you on? Webbed Menace or Mark of the Spider Man?

New York Los Angeles New York Los Angeles