Amazon Fire Could Lose Disney Streaming Services Over Ad Space Dispute

A dispute over ad space between Amazon and Disney could see such services as ESPN+ and the Disney Channel removed from Amazon Fire devices.

The Wall Street Journal reported Amazon is seeking 40% of ad space on Disney streaming services on Fire devices while the Mouse House has offered only 10%. Talks reportedly have stalled.

The apps in jeopardy include the currently available ESPN+, the Disney Channel, and Disney+, which launches Nov. 12 for $6.99. Ad space would not be applicable to Disney+.

As of October, Amazon had nearly a third of the market for streaming devices in the U.S. Roku is the only company with a larger share, holding around 40% of the market.

This is not the first time Amazon finds itself in tough negotiations over streaming apps on Fire devices. Previously, Amazon and Google were in a similar dispute that kept YouTube TV off Amazon Fire and Amazon Prime Video off Chromecast. The companies reached a deal earlier in 2019 and both have since rolled out support for the other’s streaming services.

That said, insiders told the Wall Street Journal they still think the two entities will reach a deal as no deadline has been set.