Amazon To Kick Off Big Summer Sale In June After Postponing Prime Day
While Prime Day has been postponed, Amazon (AMZN) shoppers will reportedly be able to get in on another sale that is slated for June 22.
Notice of the Summer Sale was sent to sellers on Tuesday, informing them of the invitation-only sales event, which is to run from seven to 10 days, CNBC reported.
“We are having the Biggest Summer Sale event to drive excitement and jump-start sales,” the Amazon notice, which was obtained by the news outlet said. “To drive customer engagement, we are asking for your participation.”
An Amazon spokesperson told the CNBC, “The Big Style Sale is slated to take place later this month and will include seasonally-relevant deals from both established and smaller fashion brands. We are delighted to help brands connect with our vast global customer base for this event.”
While final details of the promotion are still being worked out, Amazon has reportedly asked sellers to offer a discount of at least 30% on merchandise that will be submitted for the sale.
Amazon sellers have felt the pinch of the coronavirus as consumers turned towards purchasing essential items. It is expected that the Amazon Sumer Sale will help these vendors boost their sales and get rid of backlogged inventory that wasn’t sold at the height of the coronavirus, especially with Prime Day postponed until September.
Shares of Amazon stock were up 0.39% as of 3:39 p.m. EDT on Wednesday.
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