Amazon News: E-Commerce Giant Planning Liquor Store In San Francisco?

Amazon (AMZN) is reportedly planning a brick-and-mortar liquor store in San Francisco, which would sell alcohol to customers and also serve as a location to send alcohol to Prime Now customers in the Bay Area.

Prime Now is a service that allows customers to receive deliveries in as little as one to two hours from stores in their local area.

The 200-square-foot location would be located at Amazon's current warehouse in the Dogpatch neighborhood of San Francisco. Amazon is currently trying to procure a liquor license to open up the store in the city.

This isn't the first time Amazon has used brick-and-mortar stores to sell products. In certain parts of the U.S. such as Seattle, Amazon Go stores allow customers to purchase various groceries and convenience items, without the need for a cashier or self-checkout station. There are currently 14 Amazon Go stores across the country.

Amazon has been revolutionizing its business in other ways, as the company is experimenting with autonomous drones that can make deliveries. Amazon is constantly trying to bolster its distribution system and has been rapidly building new warehouses and logistics centers in the U.S.

Amazon is the largest online retailer in the U.S., with some lawmakers worried that the company has too much power. The company is currently the subject of an antitrust investigation and media outlets have also extensively reported on controversial workplace practices at Amazon warehouses.