Amazon By The Numbers: E-Commerce Giant Has A ‘Record-Breaking’ Holiday Sales Season

Amazon (AMZN) saw a record-breaking holiday season, which it said had billions of items ordered worldwide. The e-commerce giant saw tens of millions of Amazon devices sold globally, marking a milestone for its tech product line.

Some of the biggest selling items for Amazon were its Echo Dot, Fire TV Stick with Alexa Voice Remote, and Echo Show 5. Other products that were high on shoppers list this season were the L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair and iRobot Roomba 675 Robot Vacuum.

Amazon’s Alexa devices also helped consumers out during the holidays with record level interaction to find recipes, TV shows, and holiday movies. The most requested recipes included Thanksgiving turkey, chocolate chip cookies, and fluffy mashed potatoes with popular movie requests, including “Home Alone,” “Elf,” and “The Grinch.”

According to Amazon, Alexa also turned on holiday lights tens of millions of times, and connected family and friends through video calling, messaging, and drop-in. The devices also let families know who was at the door on Christmas and when that delivery driver arrived with that final Christmas gift.

Amazon also saw its toy, fashion, home, and beauty product categories soar with bestselling items such as the Instant Pot Duo, Keurig K-Classic Coffee Maker, Cosori Air Fryer, and Mr. Coffee Mug Warmer.

Top apparel brands for the retailer included Carhartt, Champion, Adidas, and Amazon Essentials. Cold weather accessories also reigned high with brands such as Columbia, Pendleton, Calvin Klein, Goodthreads, State Cashmere taking high marks.

The record-breaking sales season also saw Amazon adding more than 5 million new Prime members in one week alone with Prime Free One-Day and Prime Free Same-Day Delivery nearly quadrupling in deliveries.

“This holiday season has been better than ever thanks to our customers and employees all around the world,” Jeff Bezos, Amazon founder and CEO. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.”

Shares of Amazon stock were up 2.28% as of 11:20 a.m. EST on Thursday.