Amazon Prime Day: The 'Largest Shopping Event' In The E-Commerce Giant’s History
With 175 million items purchased on Prime Day, Amazon (AMZN) said it was “once again the largest shopping event in Amazon history.” The company said the two-day event surpassed sales over Black Friday and Cyber Monday combined.
According to Amazon, Prime members saved more than $1 billion during the sale with millions of items purchased and shipped in one day or faster, which it called the “fastest Prime Day ever.”
A total of 18 countries were represented by Prime member shoppers, which is double from the company’s first-ever Prime Day sale in 2014.
With a record number of Prime members showing up for Prime Day, plenty of deals were to be had as shoppers purchased more than 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 1 million headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than 1 million toys.
In the U.S., Prime members stocked up on LifeStraw Personal Water Filters, Instant Pots, and Ancestry kits. The U.K.’s top sellers were Sony PlayStation Consoles, Oral-B Electric Toothbrushes, and Shark Vacuum Cleaners while Mexico shoppers cashed in on Nintendo Switches, HP Monitors, and Nautica Toilette Sprays.
The top-selling Amazon products worldwide were the Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.
Amazon also saw a surge in Prime memberships on Monday with nearly as many on Tuesday. While Amazon did not indicate exactly how many people signed up for Prime memberships during the sale, it did say it has over 100 million members from around the world.
Amazon’s Whole Foods Market also did well with organic strawberries, red cherries, blueberries making up the top-selling goods while its independent third-party sellers sold more than $2 billion in products.
The world-streaming Prime Day event, which included talents such as; Taylor Swift, SZA, Dua Lipa, and Becky G, brought in millions of worldwide viewers. The event is now available for streaming on Amazon Prime Video.
“We want to thank Prime members all around the world,” Jeff Bezos, Amazon founder and CEO said.
“Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses.
“Huge thank you to Amazonians everywhere who made this day possible for customers,” he added.
Shares of Amazon stock were down 0.52 percent as of 1:37 p.m. ET on Wednesday.
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