Amazon.com Inc. has been making headlines with its remarkable financial performance, showcasing a record $32 billion in free cash flow last year. This impressive achievement has sparked discussions among Wall Street analysts, who now anticipate a more generous capital return policy from the tech giant. With projections suggesting Amazon's free cash flow could nearly double by 2024, the company stands at a pivotal moment of financial prosperity.

An Amazon logo is pictured at a logistics centre in Mannheim, Germany, September 17, 2019.
Reuters / RALPH ORLOWSKI

Historically, Amazon has reinvested its earnings back into the company, focusing on growth and expansion. However, the landscape is changing under the leadership of CEO Andy Jassy, who succeeded co-founder Jeff Bezos in 2021. With Big Tech acquisitions facing regulatory hurdles, Amazon finds itself with an abundance of cash, leading to speculation about a potential shift in its capital-return policy. Robert Schiffman, a senior credit analyst at Bloomberg Intelligence, suggests, "This suggests not only rising share buybacks but a more aggressive capital return policy that could include a dividend."

While Amazon has been relatively conservative in returning capital to shareholders compared to its tech peers, such as Alphabet Inc. and Meta Platforms Inc., the company's stock has continued to perform exceptionally well. Despite minimal share buybacks in 2023, Amazon's stock surged by 20%, outperforming the Nasdaq 100's 8% gain. This disparity has led analysts to speculate on a potential shift in Amazon's strategy towards more aggressive capital return policies, including possible dividends or substantial buybacks.

Analysts are closely monitoring Amazon's upcoming earnings report, expected later this month, for insights into the company's financial trajectory. Despite Amazon's substantial investments in areas like data centers to handle anticipated growth in demand for digital services related to AI, there is growing anticipation for increased capital returns to shareholders. While some analysts anticipate a significant buyback announcement in the coming year, others believe dividends are less likely in the near term due to Amazon's perceived position in its growth cycle.

Amazon's surge in free cash flow presents a significant opportunity for the company to reassess its capital allocation strategy. With expectations of continued financial prosperity and projections of substantial cash reserves, Amazon has the flexibility to consider more aggressive approaches to returning capital to shareholders.