America Rising PAC Creates Anti-Andrew Cuomo MTA Snapchat Filter

The political action committee America Rising tweeted Tuesday evening that it had “something planned” for the Snapchat filters at Pennsylvania Station in New York City for the morning commute Wednesday. The filter was one part of a plan to blame summer transportation woes on New York Governor Andrew Cuomo.

The goal of the opposition research group is to bring attention to Cuomo before his 2018 reelection run and possibly a run for the Presidency in 2020 that he has yet to announce. In addition to the Snapchat filter, the group also posted a video to Twitter of rapid fire news clips about Metropolitan Transportation Authority issues that have plagued New York City for months now. The video plays off of Cuomo’s own terminology, “Summer of Hell,” to classify the city's commute problems.

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The Executive Director of America Rising, Alex Smith, told the New York Times about the Snapchat filter purchase the PAC made. It was set to go live Wednesday in Penn Station for commuters and passersby. The campaign against Cuomo is the latest campaign the PAC has launched against Democratic politicians like Senator Elizabeth Warren, D-Mass., and Cory Booker, D-N.J. The banner on their Twitter page features democratic and independent lawmakers from across the country.

The tweet about the Snapchat filter was posted Tuesday night but was nonspecific. Come Wednesday afternoon, the PAC had not tweeted a photo of the filter in use, nor had it posted a photo of it on its Instagram or Facebook pages.

Snapchat’s political advertising guidelines state that any political advertising that appears on the social media platform and photo-sharing app “ has to be right for our users, and it has to be lawful.” In addition to complying with the law, the guidelines stipulate that any ad must identified where the money for the ad came from, whether it was authorized by a candidate or organization and it has to include contact information for the organization sponsoring the ad.

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“We encourage political advertisers to be positive. But we don't categorically ban “attack” ads; expressing disagreement with or campaigning against a candidate or party is generally permissible if it meets our other guidelines,” says the Snapchat site.

Ads are reviewed on a case-by-case basis and Snapchat reserves the right to reject an ad. The ad also has to follow Snapchat’s Terms of Service, Community Guidelines and Advertising Guidelines as well. International Business Times reached out to Snapchat as well as America Rising about whether the filter had gone live Wednesday morning, but had not received a reply at the time this article was posted.