Apple News: iPhone Discounts, New Low-Price Model May Help Tech Company Weather Coronavirus Crisis, Analysts Say
Discounts on the iPhone and a new cheaper model of the device may help Apple (APPL) weather the ongoing coronavirus crisis, analysts say. Refinitv, a global provider of financial market data, expects Apple to report a 6% drop in revenue and an 11% decrease in net income in the second fiscal quarter of the year.
Analysts believe the low-price iPhone SE at $399 will help attract consumers as the company tries to bounce back from the coronavirus.
“Apple is better positioned than most to experience a rapid recovery in a post COVID world,” Evercore analyst Amit Daryanani said in a research note. “We see demand as pushed out, not canceled.”
Discounts of as much as 18% on the iPhone 11 by several online retailers in China could also give Apple a sales boost. Asia’s largest economy makes up around 15% of Apple’s global revenue.
Yet, the tech company faces other challenges, as Apple retail stores are closed in many countries to comply with measures to limit the spread of the coronavirus. The Wall Street Journal also reported Monday that the company would delay the production of its next iPhone model.
Foxconn Technology Group, the company’s biggest supplier of iPhones in China, has reportedly stopped hiring at its main iPhone plant in the country, sources told the Journal.
Apple is set to release earnings on Thursday. Shares of Apple have dropped amid the pandemic, trading at $281.49 as of Tuesday at 1:02 p.m. ET from its 52-week high of $327.85 in January.
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