Apple Update: Jony Ive Has Officially Left Company
Former Apple design chief Jony Ive's departure from the Cupertino tech company was announced a few months ago, but his name wasn't removed from the company's Leadership Page yet – until now.
Apple's Leadership Page doesn't show Jony Ive's name and photo anymore, indicating that the former Cupertino designer has officially left the company. The news comes months after the company first revealed that Ive will be leaving to pursue “personal projects,” most notably of which will be the formation of his own startup design company.
Ive joined Apple in 1992 and started leading the company's design team in 1996, The Verge noted. Since then, he has worked with other designers in creating innovative designs for some of the Cupertino tech giant's products, such as the iMac, the iPhone, and the futuristic-looking structure that is the Apple Park.
The famed designer, known for his love for minimalism, also worked on iPads, the first Apple Watch, and even had a hand in developing iOS 7, indicating that he can design so much more than just devices.
Now that he's formally no longer with Apple, fans can expect to see more of his design ideas. The former Apple designer is said to form a design company named “LoveFrom Jony” with his co-designer, Marc Newson.
A trademark filing for the new company indicates that he might work on designing “sachets for perfuming linen,” “coffee grinders,” “soft-tip spoons for use with babies, infants and children,” “mobile telephones,” “electrified fences,” “general wellness instruments,” “vehicles,” and a lot more.
Despite Ive's departure, he will still work with Apple as one of his clients. He might work on designing new devices, which might include augmented reality headsets. The trademarking documents, after all, also revealed that he might design “virtual and augmented reality displays, goggles, controllers, and headsets.” Whether these headsets belong to Apple or not remain to be seen.
What's clear now is that Ive isn't an Apple employee anymore. He can start putting his names on the many designs he can make in the future – either by placing his name on them (a la “designed by Jony Ive”) or by putting his company's name on them (a la designed by “LoveFrom Jony”).
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