Apple Watch Lands At Target As Apple Inc. Expands Smartwatch Retail Sales

The Apple Watch has landed at Target. On Friday, the big box retailer began selling Apple’s smartwatch at some of its brick-and-mortar stores.

It expects to have it available in all of its retail locations by Oct. 25. Target will also begin selling the Apple Watch through Target.com starting Oct. 18. Shoppers looking to purchase the smartwatch from the retail store can choose from 20 models of the Apple Watch -- such as the space gray and rose gold aluminum Apple Watch Sport -- in both the 38mm and 42mm display sizes, according to Target. Prices of the watches range from $349 to $599.

For additional savings, Target customers can use their REDcard store credit card for a 5 percent savings on their Apple Watch purchase.

When the Apple Watch first launched in April, it only available through Apple’s Online Store and select boutique retailers in Los Angeles, London, Paris and Tokyo. But in the months after the launch it gradually expanded sales to its own brick-and-mortar stores, as well as Best Buy.

Target’s move to carry the Apple Watch comes a week after T-Mobile and Sprint began selling the smartwatch alongside Apple’s latest smartphones -- the iPhone 6S and 6S Plus.

Apple hasn’t released any official sales numbers for the Apple Watch. But that hasn’t kept market research groups from taking their best guess. IDC places their estimate at around 3.6 million units shipped during the second quarter of 2015. The smartwatch sells at an average price of $529, according to a survey of 2,000 Apple Watch wearers by research group Wristly.

Apple isn’t the only one trying to get a piece of the smartwatch market. Samsung on Friday also began selling its Gear S2 smartwatch in the United States through Samsung.com, Amazon.com, Best Buy and Macy’s. Microsoft is also expected to unveil a new version of its Microsoft Band Tuesday.