Apple Watch’s $50 Official Price Reduction Triggered 250% Surge In Sales: Report

Apple introduced the compact 4.0-inch iPhone SE and 9.7-inch iPad Pro on March 21 at a special event. During the event, the tech giant also showcased new bands for the current-generation Apple Watch. However, the heavily rumored Apple Watch 2 wasn’t part of the agenda.

Following the event, Apple went on to reduce the price of the Apple Watch’s Sport variant by $50. To be specific, the 38 mm model of the Apple Watch can now be purchased for $299, whereas the 42 mm variant can be availed for $349.

Citing Slice Intelligence, Apple Insider says Apple fans apparently utilized the discount deal very well and the average daily sales increased 250 percent on a month-on-month basis.

It is worth noting that the “woven nylon bands” of the Apple Watch, introduced recently, were the preferred choice among buyers. This contributed to 60 percent of Apple's first-party band sales.

However, there was reportedly a decline in the overall additional strap sales right after Apple discounted the smartwatch by $50. The ones purchasing additional bands for the Apple Watch maintained an average of 1.3 bands. In comparison, a month ago, the average stood at 1.6 bands, the research firm said.

Meanwhile, Slice Intelligence has also analyzed data specific to the recently released iPhone SE and iPad Pro. Speaking of the Apple iPhone SE, a total of 15 percent of buyers were reportedly using non-Apple smartphones prior to purchasing this compact device.

This indicates that many are willing to try Apple products if the price is appropriate. Apple’s iPhone SE retails at $399 in the U.S. But then, the overall sales number is significantly lower compared to the iPhone 6.

On the other hand, the 9.7-inch iPad Pro’s sales figures are reportedly promising. This 2-in-1 tablet’s first-month sales stood at 55 percent of those accumulated by the 12.9-inch variant over the same period.

In any case, Phone Arena says neither the sales of iPhone SE nor the 9.7-inch iPad Pro will make a huge difference in Apple's second-quarter earnings.