Apple's Retina Display MacBook Pro 13’’ Price Starts At $1699

Apple has been rumored to announce a 13-inch variant of its Retina Display MacBook Pro since the summer, and now tech geeks and Apple fanatics can finally purchase a smaller version of the most recent MacBook iteration.

At its Oct. 23 event at the San Jose Theater in Calif., Apple announced that the 13-inch Retina Display MacBook Pro will start at a price point of $1699. The visually enhanced laptop will come equipped with 4,096,000 pixels, which is double the amount of an HDTV.

"Everything on it looks absolutely gorgeous," said Apple's Senior VP of Marketing Phil Schiller.

Schiller revealed that the 13-inch MacBook is Apple's most popular notebook.

"We're going to take out best producet and introduce something better," he said before unveiling the new laptop.

Tech specs include up to 768GB of SSD storage, 8GB of RAM, assymetric lithium ion 7 hour battery, Intel dual-core i5 or i7 processors, and a 2.5 GHz GPU.

Rumors surrounding the launch of a smaller Retina Display laptop began when KGI Securities analyst Ming-Chi Kuo predicted that Apple would unveil this type of notebook. Kuo initially expected the 13-inch Retina Display computer to be released in September, as other critics and tech fans had also thought Apple would debut this product at its iPhone 5 event.

The KGI analyst mentioned this 13-inch model in his initial report in June, saying that the basic computer would sell for $1,199. A recent report from 9 to 5 Mac has contradicts this prediction, saying that the anticipated Apple computer would start at a price of $1,699, which lines up with the information Apple revealed on Tuesday.

When the 15-inch MacBook Pro was released this summer, the iFixIt team disassembled the product to get a look at the exact hardware inside Apple’s latest machine. After the teardown, it was discovered that the Retina Display computer is Apple’s least repairable laptop yet.

The battery found in the recently released MacBook Pro is more powerful than that of the MacBook Air, but it is harder to replace. In fact, since the Retina Display MacBook Pro’s battery is secured in place with adhesive, it’s impossible for users to replace the battery themselves.

The new 13-inch variant will be available starting today.