Artist Alec Monopoly Unveils 50ft Wall 'Tag' For Tag Heuer During Art Basel Miami Beach 2016

Mysterious artist Alec Monopoly unveiled a 50ft Wall "Tag" on the exterior of Mondrian Hotel Miami for Tag Heuer.

Named by Tag Heuer as their new Art Provocateur, Monopoly was joined by Tag Heuer CEO Jean Claude Biver and select invited insiders including hip-hop artist Fat Joe to be the first to lay eyes on the up until now secret project.

The installation can be viewed through Art Basel by global art connoisseurs and locals until next Nov. 30 while a week long Tag Heuer pop-up shop and gallery will be open to public for the duration of Art Basel.

The event was followed by a celebratory private dinner that featured Alec Monopoly, creating a one-of-a-kind painting live and an after party at the same location.

Alec Monopoly's face is always hidden behind a bandana to preserve his anonymity, but what is he famous for? The artist owes his fame to the character who shares his name. Mr. Monopoly, the diminutive and debonair banker that he depicts in different scenarios.

"When I started out, I did my graffiti in New York," Monopoly said. "The city was a huge source of inspiration."

In 2008, he quit the Big Apple for California. This was the year that the financial markets crashed. The finance world experienced its darkest days, and this found its echo in Monopoly's work, and his career took off.

"This was my way of making a statement about what was happening," he said.

Since then, he has depicted the little banker in every conceivable situation. His rich, colorful works using this character, known throughout the world, are filled with humor. Monopoly has also started recontextualizing other icons of popular culture such as Scrooge McDuck and Richie Rich.