ASOS' See-Through Pants Compared To 'Cling Film', Ridiculed By Confused Shoppers

Days after ASOS, the British online fashion and cosmetic retailer, created a buzz on social media with its newly launched “high waist leg cut out leg harness” which laid bare the wearer’s buttocks, it made headlines once again – this time for a completely see-through pair of combat trousers.

The brand’s “Flounce London sheer organza combat trousers in white” left little to the imagination as it left the model’s legs – including her underwear – totally exposed. The product, made entirely of polyester, was priced at 40 pounds (about $52), and left many Twitter users appalled.

The trouser featured a high rise and tie waist, cargo pockets, fitted cuffs, and a cinch in at the ankle. The model who showcased the product on ASOS’ e-commerce website paired it with a black turtleneck bodysuit and high heels.

“Smooth, crisp organza, wafer-thin and sheer as you like,” the description for the product read on the clothing company’s website, while the collection boasted, “Whatever the occasion, nail your going-out ’fit with Flounce London's collection of party pieces. Streamline your silhouette in velvet and metallic bodysuits, or choose from fancier-than-your-average embellished dresses.”

A number of Twitter users seemed confused about why the famous clothing brand would design an attire such as this and the kind of confidence that one would require to pull it off. “I love ASOS but why on earth would you wear that?” a user named Jess Burgess wrote, sharing a picture of the revealing outfit, to which someone replied, “Might as well wear cling film.”

Another user wrote, “Just in case you still need outfit options may I present these, the worst pants on earth, for your consideration.”

Here are some more reactions from Twitter.

This was not first time ASOS’ designs have left its customers baffled. Earlier this month, an Instagram user posted a picture of the brand’s high-waist harness on her Instagram page, which was endlessly ridiculed by others. “What do we want? Extra pronounced leg bulges! When do we want them? Between 10.42 and 11.42 tomorrow!” the user captioned the picture.

“Can you imagine this something for a family lunch with your grandparents? Or in a theater? In summer, how nice will your feet be if you burn in the sun! Who's the fool who guessed this?” a person commented in response, while another wrote, “omg who the heck would EVER want to sit on a bike after someone else was on it sitting in THAT. EWWWW.”

The product, which featured high-rise waist, bizarrely cut-outs and leg panels that failed to cover either one’s behind or thighs, was described as “Smooth stretch fabric, it's got a little give” on the company’s website.

The description also added that the clothing line gave one the “confidence to express your individuality… to invent a style that’s all yours, then switch it up again tomorrow, making every day, night and everything in-between as extraordinary as you are. Your life is eclectic and unexpected and, now, so is your wardrobe.”