Atlanta-Based Marketing Firm Trevelino/Keller Initiates Free Toilet Paper Drive-Thru

An Atlanta-based marketing firm gave away its toilet paper stocks for free in a drive-thru initiative amidst the COVID-19 panic-buying of supplies.

Trevelino/Keller principal and co-founder Genna Keller created the program called the Toilet Paper Exchange to address the demand for toilet paper in light of the coronavirus pandemic.

According to CNN, Trevelino/Keller told their employees to work from home and with no one to use the bathroom in the office, Keller took the opportunity to put the 1,000 surplus rolls of toilet paper to good use.

"In times like this, it's important that you do what you can and maybe even provide a moment of levity," Keller said.

The initiative reached out through advertising the program on social media and through the Toilet Paper Exchange website and on Monday afternoon, Trevelino/Keller employees and their family member conducted the first "Toilet Paper Toss" and handed out around 20 rolls of toilet paper.

Due to the recent implementation of social distancing, the company opted to do a pop-up drive-thru on its parking lot where they toss on or two rolls into open car windows to limit physical contact.

Keller was hoping that other local businesses and institutions would donate their stocks to the Toilet Paper Exchange because 1,000 rolls of toilet paper can only last so long.

"Schools are closed, churches are closed, businesses will have more and more employees working remote," Keller said. "So we're encouraging them to let us know if they've got excess, reach out to us and we'll take it from there."

Atlanta residents can go to Trevelino/Keller's Facebook or Instagram pages for updates on its next distribution of toilet papers.