Beyoncé Announces New Ivy Park Merch: A Look Inside The Gender-Neutral Collection

Since 2016, Beyoncé has been periodically releasing products in her activewear line, Ivy Park. In April, the singer revealed that a partnership with Adidas would be coming later in the year. Now, fans are finally starting to get an official look at the new merchandise.

On Monday, she shared several photos to her personal Instagram to tease the upcoming release of the new gender-neutral offerings. In the series of new pictures, the "Homecoming" director showcased ankle bracelets and a new sneaker design, which can be seen below.

For the January issue of Elle, the "Lion King" star discussed the period of time leading up to the launch and her thought process behind the new direction for the brand. After saying that she was excited for fans to see the entire collection of her new partnership with Adidas, she opened up about making the decision to create "something for everyone."

"I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift," she said, adding that she appreciates "the beauty of gender-neutral clothing and breaking the so-called fashion rules."

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Continuing, she elaborated on the decision to buy her company back. "I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves," she stated. At this time, so holds 100% ownership of the athleisure brand, which makes her one of the youngest women, and only African American woman, to own such a stake in a company of that nature.

As for the direction in which the designs will move, the Grammy winner also shared that she loves "experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine." She also stated that she believes it will lend itself to creativity, which she called "the ultimate power."

This new launch wraps up a big year for the singer. Not only did she voice Nala in Disney's "The Lion King," which led to meeting Prince Harry and Meghan Markle at the London premiere, but she also had her portrait inducted into the Smithsonian.