Beyond Meat Bust? Tim Hortons Pulls Meatless Products From Canadian Stores

Following an initial pullback of the products in September, Tim Hortons has announced that it will no longer be selling Beyond Meat products at all of its Canadian locations.

The popular coffee and donut chain began offering the meatless Beyond Burger and Beyond Meat breakfast sausage sandwich in June at roughly 4,000 of its stores in Canada. In September, the meatless offerings were removed from stores in British Columbia and Ontario.

Tim Hortons has spun this decision by saying that its Beyond Meat items were intended to be offered for a limited time only.

“We introduced Beyond Meat as a limited time offer,” the company said in a statement. “We are always listening to our guests and testing new products that align to our core menu offerings. We may offer Beyond Meat again in the future.”

A spokesman for Beyond Meat confirmed that the partnership was intended to be for a limited time. Tim Hortons' parent company Restaurant Brands has not commented on the situation.

Elsewhere in the market, Beyond Meat continues to thrive and expand. Its products are currently available across the U.S. at chains like Dunkin’, Carl’s Jr., and Hardee’s. A forthcoming partnership with Subway in Canada has been announced which will offer plant-based meatball subs.

Beyond Meat also announced on Wednesday that it would be expanded its test offerings at KFC to 66 locations after a successful one-day run at a store in Atlanta. This will reportedly include stores in Nashville, Charlotte and several across Kentucky.

“The response in Atlanta continues to underscore the growing consumer demand for high-quality, delicious plant-based meats,” Beyond Meat founder and CEO Ethan Brown said in a statement.