Big Hit Entertainment Rebrands Itself As 'HYBE' With Intriguing Video [Watch]

Big Hit Entertainment has released a campaign film to introduce its new corporate name "HYBE" which symbolizes "connection, expansion, and relationships."

The music video revolves around the question "What do you believe in?" and features Big Hit artists including Enhypen, Seventeen, GFriend, Nu’est, TXT, and BTS. Each artist is featured in their own segments as they reveal what they believe in.

The video begins with Enhypen rowing a boat in space while battling monsters in a VR game. The band members answer the question by stating they "believe in teamwork."

Similarly, Seventeen said they believe in "setting goals" while Gfriend replied by saying "myself," according to Allkpop. Nu’est chose to believe in "smile" while TXT gave an interesting answer, stating they believe in "pineapple pizza." And finally, BTS answered the question saying they believe in "connection."

The video comes to an end as it poses the question "What do you believe in?" to the audience.

Previously, Big Hit Entertainment announced the new slogan of the company under the new name "HYBE" will be "We believe in music." Big Hit then continued to release a series of videos on its official YouTube channel to promote the new name "HYBE."

On Tuesday, the company held a presentation through Big Hit Labels’ YouTube channel to announce and explain the transaction of Big Hit Entertainment to HYBE corporation. The video also featured the company’s new office place in Yongsan which is located in Seoul, South Korea.

According to Soompi, instead of discarding the name Big Hit, "Hybe" will act as a "bigger vessel for Big Hit to nestle in." HYBE Corporation will have two headquarters -- HYBE HQ in Seoul, South Korea, and one in the U.S. named HYBE America. It will also consist of HYBE Labels, HYBE Solutions, and HYBE Platforms.

"The HYBE space is one that is flexible and reflects the characteristics of an entertainment industry by realizing the values of horizontal communication, flexibility, and connectivity," said Min Hee Jin, the Chief Brand Officer of Big Hit Labels, as per Soompi.

The Chairman and CEO Bang Si-Hyuk concluded the presentation by stating that they’re now embarking on a new journey and mission with "HYBE."

"We are embarking on a new journey in HYBE with a new mission, space, and organization structure. But as always, our fundamentals will not change. We will continue to believe in the power of music innovate, the industry, spread positive influence, and bring changes to lifestyles," he added.