Black Friday 2013 Sales: Apple Offers Discounts To Buyers In Europe, Gift Card Deals In US And Other Countries

As part of Black Friday’s one-day shopping event, Apple’s (NASDAQ:AAPL) online stores in many European countries are offering discounted prices for a number of products, while several other countries, including the U.S., Australia and New Zealand, are getting bonus gift cards from the company, in place of discounts.

A report from MacRumors suggests while some buyers may be pleased with the prospect of a free gift card, most would prefer a straight discount on Apple's products.

Here are the discounted prices from the UK Apple online store on select items:

- iPad Air: Save £31-£61 on different models, based storage capacity.

- iPad mini: Save £15 on non-Retina models, but there is no discount on Retina models of the device.

- iPad 2: Save £25 on the 16GB version. (32GB and 64GB version were discontinued last year)

- iPod touch: Save £25 on all three versions (16, 32 and 64GB).

- iPod nano: Save £11.

- MacBook Air: Save £81 on all versions.

- MacBook Pro: Save £81 on all versions of both Retina and non-Retina models.

- iMac: Save £81 on all versions.

- Apple TV: Save £15.

- AirPort Extreme: Save £15.

- AirPort Time Capsule: Save £25.

Apple is also offering gift cards with purchases, rather than traditional straight discounts in many other countries. Here are details of gift cards at Apple stores in the U.S., Australia and New Zealand:

- iPad Air: $75 gift card in U.S. and Australia, and NZ$ 90 gift card in New Zealand.

- iPad mini: $50 gift card in U.S. and Australia, and NZ$ 60 gift card in New Zealand on non-Retina models.

- iPad 2: $50 gift card in U.S. and Australia and NZ$ 60 gift card in New Zealand.

- iPod touch: $50 gift card in U.S. and Australia and NZ$ 60 gift card in New Zealand.

- iPod nano: $25 gift card in U.S. and Australia and NZ$ 30 gift card in New Zealand.

- MacBook Air: $150 gift card in U.S. and Australia and NZ$ 180 gift card in New Zealand.

- MacBook Pro: $150 gift card in U.S. and Australia and NZ$ 180 gift card in New Zealand for both Retina and non-Retina models.

- iMac: $150 gift card in U.S. and Australia and NZ$ 180 gift card in New Zealand.

- Apple TV: $25 gift card in U.S. and Australia and NZ$ 30 gift card in New Zealand.

- AirPort Extreme and Time Capsule: $50 gift card in U.S. and Australia and NZ$ 60 gift card in New Zealand.

In the U.S., the discounts are expected to run throughout the day both on the company online store and in its retail outlets across North America.