Major department stores in the U.S. such as Macy's, JCPenney and Sears kicked off Black Friday deals on Friday including big discounts on fine jewelry.

Sears was offering a 20 percent off and JCPenney an extra 25 percent discount on sale priced fine jewelry today as well as 35 percent off on fine watches and 70 percent off on Gold & Fine Sterling Silver Jewelry .

The stores announced the deals would only be applied to early shopping.

Macy's morning specials began 5:00 am Friday until 1:00 pm and 8:00 am Saturday to 1:00 pm. Macy's Black Friday 09 Catalogue.

Sears' special sales were valid until Friday noon. SEARS Black Friday 09 Catalogue.

JCPenney Black Friday deals started Friday 4:00 am until 1:00 pm. JCPenney Black Friday 09 Catalogue.

Click to see a FULL LIST of major Department Stores' great jewelry deals below:

JEWELRY ALL STORES Black Friday 09 catalogue.