KEY POINTS

  • Jennie's photos garnered 25,600 likes and 12,600 retweets few hours since posting
  • The singer also shared photos of her wearing the Heron Preston collection
  • Jennie also endorses Chanel, Hera, KT Corporation and Lotte Confectionery

Blackpink band member Jennie made her debut as the face of the new Heron Preston for Calvin Klein campaign.

On Monday, the clothing brand released a series of stunning photographs that highlight its new collection. In the black-and-white photo Calvin Klein posted on its official Twitter account, the “How You Like That” singer posed wearing buggy denim jeans she paired with a bralette.

“Heron Preston for Calvin Klein: DROP 02. New styles coming [on] May 17. Jennie wears Calvin,” the famous clothing brand wrote in the caption.

Devoted supporters of Blackpink member Jennie warmly received the new snap, which effortlessly garnered more than 25,600 likes and 12,600 retweets as of this writing.

Kim Hee June captured the latest snaps of Blackpink’s Jennie. The appointment of fashion designer Heron Preston at Calvin Klein amplified the synergy between him, the clothing brand, and the K-pop idol.

Earlier this month, Jennie sent her avid followers into a frenzy when she shared photos of her wearing some Heron Preston collection pieces on Instagram. The Blackpink member was seen wearing Calvin Klein’s new cotton rib beanie that retails for about $67, the organic cotton stretch triangle bralette that costs $46 per piece, and the so-called “Project Orange 90’s Fit Indigo Denim” that retails for about $239.

The said Instagram post already garnered more than 8 million likes as of press time. Other clothing pieces that are part of the Heron Preston collection include the Canvas Denim Jacket that costs $294, the Straight Fit Canvas Denim that is for about $240 and the 3 Pack Socks that costs $42.

Most, if not all, fans consider Jennie a fashion icon who had popularized various trends. Her sleek and sultry style also helped her land ambassadorships of various fashion and lifestyle brands.

Before Calvin Klein, Jennie was also tapped to become the global ambassador of French luxury fashion brand Chanel. The “Lovesick Girls” hitmaker even sported the brand during her shoot with Vogue Korea. Currently, she also has deals with Chum-Churum, Lotte Confectionery, South Korean telephone company KT Corporation and South Korean luxury makeup brand Hera.

Blackpink Jennie
SEOUL, SOUTH KOREA - MARCH 14: Jennie of girl group BLACKPINK attends the launch party for HERA 'Black Foundation' on March 14, 2019 in Seoul, South Korea. Han Myung-Gu/WireImage