Bose Unveils New Wireless Earbuds Ahead Of Apple's Event

Bose has unveiled a slew of audio accessories ahead of Apple's special event on Sept. 15, indicating its intention to overtake the Cupertino tech giant in several ways.

For starters, Bose is releasing what appears to be the AirPods and AirPods Pro's toughest competition yet: two new wireless earbuds that are designed to bring Bose's signature headphone sound in an in-ear model form.

QuietComfort Earbuds

First is the QuietComfort Earbuds, which is basically Bose's QuietComfort headphones in a smaller, in-ear version. This will sell for $279.

It uses Bose's Proprietary Noise Cancellation System, a proprietary electronic chip loaded with an exclusive new algorithm and uses what the company calls StayHear Max tips that create a soft but tight seal in the user's ears.

The QuietComfort Earbuds also offer 11 levels of noise control, allowing users to adjust the level of “quiet” they want to hear. Users can set preferences and choose from them easily. This includes a “transparency” setting that lets users hear the outside world and one that silences everything in the environment.

Bose said the QuietComfort Earbuds are designed for “faithful reproduction,” allowing users to enjoy music that sounds as close as possible to the recording. It offers six hours of battery life in the earbuds and an additional 12 with the charging case. They come in Triple Black and Soapstone colors.

The Bose QuietComfort Earbuds look poised to take on Apple's AirPods Pro, as well as other noise-canceling earbuds in the market, such as Sony's WF-1000XM3.

Sport Earbuds

Bose also released a pair of wireless earbuds without ANC called the Sport Earbuds. These are designed to “lock” in place so that wearers can keep listening to music regardless of the activities they are doing. The earbuds also feature the StayHear Max tip that allows them to stay in the user's ears.

The new Sport Earbuds offer up to five hours of battery life and an additional 10 hours via the charging case. They will be sold for $179 and will come in Triple Black, Baltic Blue and Glacier White.

Bose's new Sport Earbuds look like it will go against Apple's AirPods, as well as the Powerbeats line of active earbuds.

Bose said both are compatible with iOS devices, Android devices and native VPAs. Both will be available starting Sept. 29. Pre-orders are now open via Bose.com.