BRAVE CF Looks To Promote Stronger, Healthier MMA Ecosystem With Unique Business Model

Mixed martial arts (MMA) is one of the purest forms of sports available in the market today as fighters train day in and day out to reach the peak of their abilities and to even go beyond them.

It’s pure in the sense that fighting taps into the most basic actions of a person; human nature at its finest.

In today’s era of MMA, the sport is being heavily regulated in order to make it a viable livelihood to professional MMA fighters while also ensuring their safety.

The sport is also one of the most wide-reaching ones available as the skill level is different in every region across the globe, making it a can’t-miss spectacle whenever athletes of different promotions meet each other for a bout.

However, BRAVE Combat Federation is looking to change things up in the MMA scene.

With many promotions struggling to build promote the sport in their regions, the Bahrain-based outfit has been making strides in MMA thanks to the guidance of Shaikh Khalid bin Hamad Al Khalifa.

The organization has held 51 live events across 22 different countries, including Russia, Sweden, Brazil, Saudi Arabia, United Arab Emirates, United Kingdom, Mexico and the Philippines, since its inception in 2016.

What BRAVE CF did differently from other MMA promotions is it looked into previously untapped markets like India, Pakistan, Columbia, Romania, South Africa, Morocco and Jordan to help build the sport.

The promotion has also signed 500 athletes from 70 nations as it stays true to its goal of building MMA talent from the grassroots level with homegrown stars such as Eldar Eldarov, Abdisalam Kubanychbek, Mohammad Mokaev and Jarrah Al-Silawi.

BRAVE CF’s unique business model is geared towards the development of the sport per continent, creating an MMA ecosystem to empower local governing bodies, as well as help leagues and their athletes gain international exposure.

This was its goal when the company partnered up with Rukh Sport Management for its inaugural card in Minsk, Belarus last June 4th that featured six up-and-comers from the host nation.

“BRAVE CF has contributed so much to the reemergence of Belarus in MMA. Football, hockey, and basketball are the most popular sports in our country. But thanks to a promotion like BRAVE CF, the future of MMA in Belarus is secured,” said Tatsiana Kukhareva, the director of Rukh Sport Management.

The company is also set to make its debut in Italy on Sunday, August 1 as it hosts BRAVE CF 52: Bad Blood, headlined by a titanic clash for the light heavyweight strap between middleweight king Mohammad Fakhreddine and Mohamed Said Maalem.

Italy will be the eighth European nation that BRAVE CF has ventured into, and they’ll make their ninth appearance in the region in Konin, Poland on September 25.

“I believe that BRAVE CF will be the MMA story of Europe. We have a model for Europe that is guaranteed success,” company COO Valeria Lang declared.