BTS, Brave Girls And Blackpink Top May 2021 Idol Group Reputation Rankings

BTS topped this month's brand reputation rankings for idol groups. On Sunday, the Korean Business Research Institute revealed that the K-pop supergroup has dominated the list again.

For this month, BTS garnered a brand reputation index of 12,309,891, which placed them on top of the tally. Among the high-ranking phrases in the group's keyword analysis are "ARMY," "Billboard" and "Butter."

"Surpass" and "release" are among the group's highest ranking-related terms. BTS also garnered 70.36% positive reactions in the positivity-negativity analysis.

Brave Girls and Blackpink secured the second and third spots respectively. Brave Girls got a brand reputation index of 4,894,908, while Blackpink generated a total score of 3,447,439.

Oh My Girl took the fourth spot while STAYC nabbed the fifth rank. Highlight, NCT, ITZY, SEVENTEEN, aespa, TWICE, EXO, Apink, BTOB and LABOUM completed the Top 15 list.

For starters, community awareness, media coverage interaction and consumer participation indexes determine the brand reputation rankings. The data were collected between April 23 and May 23.

BTS is currently enjoying dominance in various music charts and online music streaming platforms following the release of "Butter." The track garnered more than 20.9 million global streams just a few hours since it was made available on Spotify.

A Spotify representative has told Billboard that "Butter" now holds the record of having the largest single-day streams for a song in the online streaming platform's history. Spotify currently has more than 365 million monthly active users.

In an interview, BTS leader RM said "Butter" is a "summer anthem" that is "just all the positive vibes and upbeat energy." It is also the ninth English digital single and the second all-English song by BTS after "Dynamite."

On Saturday, the official music video of "Butter" set a new all-time 24-hour record of 108.2 million views on YouTube. This means that BTS surpassed its very own record of 101.1 million views for "Dynamite" in the first 24 hours.

BTS now holds the No. 1 and No. 2 record spots on YouTube's All-Time Top 24 Hour Music Debuts list. At the time of this writing, the "Butter" MV is also No. 1 on YouTube's trending list for music.