BTS' 'Dynamite' A 'Gift' To K-Pop Group's Global Audience, Experts Say

BTS has soared to new heights with the success of the K-pop band’s first English song "Dynamite," which music industry experts believe is a "gift" to fans during these times.

"Dynamite," which released on Aug. 21, has already shattered the record for the fastest music video to reach 200 million views. The song has also topped rankings on various music charts, including Spotify, iTunes, and more.

Korean music critic Youngdae Kim referred to "Dynamite" as a "gift" and an "expression of care" to their English-speaking fans.

"These fans have, up until now, done their best to analyze and consume BTS content withstanding the language barriers," Kim told Insider, adding that there will be a "different sense of familiarity and affinity one experiences when they listen to the song in their native language."

The music video also has elements that appeal to a global audience. For instance, Jungkook's bedroom set is filled with posters tied to artists like David Bowie, The Beatles, Queen and AC/DC, Insider noted in another report.

Although "Dynamite" is entirely sung in English, it does not stray too far away from the group’s Korean identity, Gyu Tag Lee, an assistant professor of cultural studies at George Mason University Korea, told the outlet.

"K-pop is a very unique and distinct genre. There are very specific qualities of K-pop that fans expect when they tune into the genre," Lee explained. "Naturally when the music is slightly different than what they expect — that generates conversation."

"BTS has crafted an identity for themselves as one of the most representative K-pop groups, and I don't think that has changed," Lee said. "Yes, it's a new attempt, but it does not reverse the identity they've crafted for themselves as artists."

BTS member Jimin earlier told reporters that "Dynamite" stemmed from the group’s desire to connect with their fans during these times when the entire world was battling the coronavirus pandemic.

"We wanted to be on stage and as a group that has to communicate with the fans, we felt empty and powerless," Jimin said. "We needed a breakthrough to overcome this emptiness and powerlessness and we came across this new opportunity."

BTS will perform "Dynamite" for the first time at the 2020 MTV Video Music Awards, which will air live from New York City on Sunday, Aug. 30, at 8 p.m. EDT. This will also mark BTS' first-ever VMA performance.