'Buy Now, Pay Later:' Target Offers Customers More Ways To Shop

Target (TGT) is giving shoppers another option when it comes to purchasing holiday gifts this season and all year long.

The retailer has added a “buy now, pay later” service through payment platforms Sezzle and Affirm. The two payment services allow Target customers to spread their payments out over time based on eligibility.

With Sezzle, payments can be split into four interest-free payments over six weeks with no fees if paid on time for smaller purchases.

To use Sezzle, consumers can apply with the payment platform, then shop at Target.com or the Target app, using the Sezzle Virtual card as payment at checkout. Sezzle can also be used with Target’s same-day fulfillment services, drive-up, order pickup and same-day delivery services, as well as in stores with Apple Pay or Google Pay.

Customers can use Affirm for purchases of $100 or more, and make monthly payments by applying with the platform first. Shoppers can shop online at Target.com and choose Affirm at checkout as their payment method and pick their payment schedule at checkout without late or hidden fees added, Target said.

Gemma Kubat, Target’s president of financial and retail services, said in a statement. “Through our partnerships with Affirm and Sezzle, Target is investing in new financial tools that make our shopping experiences more flexible and personalized to guests’ needs, right in time for the holiday season.”

The news of Target’s “buy now, pay later” payment options comes just days before its three-day Deals Days sale kicks off on Sunday. The sale is Target’s jump-start on the holiday shopping season and will debut its new price match guarantee policy, which it announced at the end of September.

Target joins Amazon, Walmart, Macy’s, and Bed Bath & Beyond, which also have "buy now, pay later" payment plans available for their customers.

As of Wednesday at 10:59 a.m. ET, shares of Target were trading at $226.35, down $1.21, or 0.53%.