Canelo Alvarez-Gennady Golovkin 3? GGG In Advanced Talks With DAZN, Reportedly

Former middleweight champion Gennady Golovkin is reportedly closing in on a deal that will see his future fights broadcast on streaming service DAZN.

Golovkin last fought in September when he controversially lost his middleweight titles in a rematch to Canelo Alvarez via unanimous decision in a HBO pay-per-view that reportedly earned 1.1 million buys.

However, HBO would drop their coverage of boxing later that month, leaving both Golovkin and Alvarez without a broadcast home. Alvarez would go on to sign a record-breaking five-year, 11-fight, $365 million deal earlier this month to have his fights shown on DAZN.

"This is only from my hard work," Alvarez said at the time. "The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view. That was the most important thing, more important than what I am making."

And it looks like Golovkin will follow his lead as according to Ring Magazine's Mike Coppinger, his promoter Tom Loeffler is in advanced talks with the streaming service.

Coppinger added this is the ideal move for Golovkin as while Alvarez will be moving up in weight to face Rocky Fielding for the World Boxing Association super middleweight title in December, being signed by DAZN allows "GGG" to get a chance at a trilogy fight with the Mexican in the future.

With other middleweight title-holders in Demetrius Andrade and Danny Jacobs promoted by Eddie Hearn's Matchroom Boxing, who are partnered with DAZN, the streaming service would essentially control the middleweight division with the acquisition of Golovkin.

“Yeah, I’ve spoken to Tom Loeffler, he has to [bring Golovkin to DAZN], he has to!" Hearn said earlier this month. "I mean the carrot will be more — probably from Golden Boy saying ‘come with us and we’ll give you the Canelo fight.’ We can’t do that, we can’t give that carrot."

“But does he [Golovkin] wanna go with Golden Boy or does he wanna come with us? Either, but he has to be on DAZN. Otherwise he ain’t getting a Canelo fight! So this is what you’re gonna see now. You’re gonna see a natural progression of fighters knowing that they have to be with DAZN to get certain fights."

Coppinger also noted Loeffler is looking to wrap up a deal quick so that Golovkin can finalize a potential return to action in the spring. There is no likely opponent as of now, but one name that was thrown around was Japan's Ryota Murata.

Loeffler also promoted the likes of Roman “Chocolatito” Gonzalez, Ryan Martin and Cecilia Braekhus, and will be looking to get TV dates for them as well.

DAZN has a free one-month trial and costs $9.99 per month afterward.

Considering the Alvarez vs. Golovkin 2 pay-per-view last month cost $84.99, the streaming service is pretty much a bargain for combat sports fans at $120 per year, with Bellator MMA fights also broadcast on the platform.