Cannabis Flavored Soda? Jones Soda Beats Competitors With New Line Of Products
Jones Soda has been known for its fun colors and out-of-the-box flavors of beverages, but the company is taking things to a level beyond Bubblegum and Green Apple, with an entirely new line of products featuring an infusion of cannabis.
According to CNBC, the smaller company, which is a publicly-traded company, is rolling out a new line called “Mary Jones”- a play on the Mary Jane nickname marijuana has. The products—including 12-ounce bottles of soda infused with 10 milligrams of cannabis, 16-ounce cans of soda infused with 100 milligrams of cannabis, syrups with 1000 milligrams of cannabis per bottle and mini Jones Soda bottle-shaped gummies infused with five milligrams of cannabis—will roll out in an official launch on April 1 in California, one of the states that allow residents to legally use marijuana on a recreational basis.
“We’re a small player in soda, but we’re going to be the biggest national player when it comes to recognizable [consumer-packaged goods] name in cannabis,” Jones Soda marketing chief Bohb Blair told CNBC.
The company, which had reported revenue of $14.8 million in 2021 and trades at 55 cents a share, also intends to expand later into all states where cannabis is legal, and eventually nationwide as well.
Currently, 18 states have fully legalized marijuana for recreational use, while 13 have decriminalized its use. However, there are still 11 states where cannabis is either fully illegal or consumers can only use CBD Oil for medicinal purposes.
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