The connected vehicle industry has seen significant advances in recent years, with numerous companies developing various technologies that seek to improve how vehicles gather and analyze data, as well as the application of insights gained from this data. CerebrumX, a leading AI-driven automotive data management company, is looking to transform this industry with its end-to-end solution enabled by a strong consent-management system.

CerebrumX
CerebrumX Pixabay

The Michigan-based automotive data analytics company was co-founded in 2020 by Sandip Ranjhan. Prior to starting the company, the founders worked on remote vehicle operation technology, when they realized the extent of valuable data being generated by vehicles daily. This led them to delve into the realm of connected vehicles.

"The idea for CerebrumX was born to unlock the value of real-time connected vehicle data with next-generation artificial intelligence and machine learning algorithms to improve driver safety, security, and enhance customer experience," Ranjhan says.

Ranjhan says that connected vehicle technology is creating new monetization opportunities for automakers and automotive businesses, while providing them with data in an easily digestible format. He also believes that the key to unlocking this connected vehicle data potential lies in creating a seamless and continuous exchange of information and data between vehicles, fixed devices, sensors, and automotive cloud services. By leveraging the power of edge computing and cloud services, the data generated by connected vehicles could be analyzed and acted upon in real-time, thereby helping fleet companies, insurers and other automotive businesses with insights that would promote safer driving and sustainable ecosystem.

A fragmented industry, an opportunity

The current state of the connected vehicle industry is quite fragmented because there is a lack of industry standard, according to Ranjhan. CerebrumX, through their set of data standardization and normalization processes, is able to transform the challenge of dealing with complex scattered data into an opportunity to gain valuable insights. As the data is received directly from multiple OEMs as well as other third-party sources; like road condition, GPS, weather and more, it undergoes a range of processing before being decoded to extract meaningful information and insights.

"CerebrumX works closely with the automakers to transform consented data from over 15 million connected vehicles into actionable insights for insurers, fleets, and smart mobility use cases. Ranjhan says. "We have partnered with three of the top four vehicle OEMs in North America, and we are working to expand our coverage that will cover 80% of the connected vehicles on the continent."

Ranjhan stresses that consent to access data is important at every level, and CerebrumX takes that seriously. CerebrumX ingests and processes only consented data from OEMs and partners and is GDPR and CCPA compliant. It also secures all personally identifiable data, such as vehicle identification number and location data and anonymizes it to add another layer of protection.

In essence, CerebrumX acts like a custodian of data, ensuring that privacy protocols are met. It goes beyond being a data exchange, instead acting as a platform that generates intelligent data insights for specific verticals. This is possible because of CerebrumX's deep integration with automakers.

Customized products for all

With its proprietary algorithms, CerebrumX helps lower processing costs for its partners, by automating routine procedures, reducing admin and manual work without any external devices' installation. Unlike other vehicle data companies, the firm does not treat each vehicle data parameter identically. CerebrumX platform recognizes that each data element has a different role and value, allowing its partners to pay for the data they require, subsequently lowering the business costs of its partners.

According to Ranjhan,insurers often require historical data analytics for driver behavior for new user onboarding and usage-based insurance (UBI) programs. Fleet owners use vehicle health insights for telemetry, scheduling vehicle maintenance, promoting safe driving, and optimizing the total cost of ownership. Customized APIs and data packages for mobility are also available to customers in the smart mobility space. CerebrumX boasts a large portfolio of products for all these verticals.

To gather and process the huge amount of data from millions of vehicles from multiple OEMs, CerebrumX uses its proprietary Augmented Deep Learning Platform (ADLP). The platform securely ingests, cleanses, normalizes and consolidates scattered data from its partners and other third-party apps and devices and is capable of handling data with high velocity, veracity and variety. The ADLP platform utilizes artificial intelligence (AI) and machine learning algorithms to convert data into intelligent insights for its partners.

A view to the future

Moving forward, CerebrumX is poised to expand its OEM partnerships to cover all the major OEMs in North America. The firm is exploring deeper data use cases, such as driver risk profiling for the insurance segment, vehicle predictive maintenance for fleet service providers to reduce the cost of ownership, and for EVs and other smart mobility technologies, including state of charge based routing and road usage charges.

With our latest strategic investment from Blackberry IVY, CerebrumX will be able to develop embedded in-car synthetic sensors to collect valuable consented data and perform critical data processing at the edge, that will enable automakers and the ecosystem drive revenue streams with actionable data-driven intelligence.

"An average car has around 200 sensors. In the near future, the volume of data transmitted between these connected vehicles and the cloud through sensors and related software will be huge," Ranjhan says. "The opportunities are enormous for various use cases across automotive businesses, ranging from autonomous driving to smart energy consumption to data collection for city planning."