CES 2012 Preview: MIZCO to Debut Over 100 New Products

MIZCO International will reveal its 2012 marketing program by launching over a hundred new mobile technology accessory products at the Consumer Electronics Show (CES) in 2012.

The company will also be working on the prediction by its President and CEO Albert Mizrahi. The prediction was that the year of 2011 offers “nothing but unlimited opportunity for increased sales and profits”, both for MIZCO and for its retail partners.

After growing by over 40 percent over the last two years, MIZCO aims to double its sales by 2017, via pursuing a carefully honed strategy of designing truly innovative and high value-added tech accessory products. These products are distributed through five strong and clearly differentiated brands: DIGIPOWER, CellularInnovations, iESSENTIALS, ecko unltd., and Travelocity.

The iESSENTIALS brand is debuting a whole new series of colorful accessories for the iPad 2 and iPhone, MIZCO said in its press release. DIGIPOWER is unleashing an entirely new generation of portable power solutions — including the world’s first in-car wireless charging station, the DrivePad, and a completely revamped line-up of universal SLR chargers for Canon, Nikon, and Sony cameras.

According to market research firm NPD, the company is now one of the fastest growing accessory manufacturers in the industry, and its DIGIPOWER line of portable power solutions remains the No. 1 selling line.

Accessories are precisely the thing that allows consumers to individualize their mobile device to reflect their own unique personality, Mizrahi said. We believe in the integrity of individual brands when it comes to meeting our customers’ needs and our success in solidifying the power and appeal of each of our five brands is what is our annual revenue growth with a multiple that our competitors cannot match.

Our competitors design products as if they are selling to one type of consumer, Mizrahi added. We tell our retail partners that we sell to at least five different types of consumers and our five brands allow them to effectively and profitably sell to each and every one of them. When you carry MIZCO's brands, you effectively have the potential to quintuple your base of sales and no other accessory manufacturer can make this promise and live up to it.

The purchase of a mobile device is just the beginning of a long term sales relationship with the consumer, Mizrahi said. By offering consumers multiple brands that feature highly individualized accessory offerings we are literally providing our retailers with the opportunity to sell multiple solutions to their consumers — to the benefit of all of us.

Mizco, headquartered in Avenel, New Jersey and founded in 1990, currently offers more than 1,000 products.