Regal Cinemas confirmed Tuesday that it's putting the spotlight on an upcoming attraction heading to it theater's concession stands: Cheetos Popcorn. The Frito-Lay brand is preparing to bring its famed dangerously cheesy flavor to enhance the popular movie snack beginning Dec. 15 at select theaters nationwide.

Cheetos Popcorn isn't a new phenomenon. The orange-neon colored chip has been available to purchase at ballpark venues for two years now, but this would mark the first-ever occasion where the snack would be retailed at a major cinema.

"We're excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership," Sean Mathews, director of marketing for Frito-Lay North America, said Tuesday in a press release. "Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally."

The Regal Majestic Stadium 20 in Silver Spring, Maryland, was the first participating cinema to unveil the Cheetos Popcorn to moviegoers. The movie snack quickly made waves on the Internet after Twitter user Chris Branch shared a photo Nov. 15 that featured five 32 oz. cups of Cheetos Popcorns. This led many social media users to investigate where the cheesy mashup emerged from.

Cheetos Popcorn combines the likes of Regal Cinemas popcorn as its paired with the snack's cheesy flavor and the Crunchy Cheeto to create a game-changing snack. John Curry, senior vice-president of foodservice for Regal Cinemas, referred to Cheetos Popcorn as its "gift" to moviegoers this holiday season as they venture to the major movie chain.

"Cheetos Popcorn is our gift to Regal fans enjoying their favorite movie this holiday season," Curry said Tuesday in a press release. "We are thrilled to partner with an iconic brand like Cheetos to deliver blockbuster snack choices to moviegoers."

A list of Regal Cinemas locations offering Cheetos Popcorn has not been revealed at this time.

This collaboration follows the joint effort between Cheetos and celebrity chef Anne Burrell, called Spotted Cheetah, a pop-up restaurant that surfaced in August for three days in New York City. Spotted Cheetah brought the signature cheesy flavor behind Cheetos and used it to enhance dishes like macaroni and cheese, fried pickles, grilled cheese and nachos.

The pop-up restaurant proved to be a hit among avid Cheetos fans as the Spotted Cheetah was fully booked for its three-day residency in New York.

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