Chipotle Delivery Coming To 40 College Campuses This Fall Via Tapingo Mobile App
Hungry college students everywhere, rejoice: Chipotle Mexican Grill will be offering delivery on 40 campuses starting this fall. The burrito company, which has developed a passionate following of millennials, announced Tuesday a partnership with the mobile app Tapingo, according to its news release.
The program will be an expanded version of the Chipotle delivery service already available at institutions like Arizona State University, the University of Southern California and Louisiana State University. New schools on the list include Columbia University in New York, University of California, Los Angeles, and the University of Utah. By spring, Chipotle said it hoped to deliver to more than 100 campuses.
"Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them,” Mark Crumpacker, chief creative and development officer at Chipotle, said in the release. “Tapingo, which has been well received by students where its services are available, knows how to connect with these younger customers."
Tapingo is a San Francisco-based startup that has raised an estimated $36 million since it formed in 2012, Business Insider reported. As of April, it offered services on about 85 campuses and completed more than 25,000 transactions daily.
Tapingo lets students order restaurant food or drinks for pickup and cut the line when they arrive at places like Starbucks, Taco Bell and Subway. It also offers delivery with an average wait time of 25 minutes, according to the release.
Chipotle delivery isn't a novel idea. The company offers burritos on demand through services like OrderUp and Postmates in several cities, USA Today reported. But the focus on college campuses is new.
Chipotle has a cult-like following among young people due to its reputation for using fresh ingredients for customizable meals. Nielsen recently named it millennials' favorite brand, and a Level Money survey found that it was their second most popular fast food merchant, beaten only by McDonald's. A June analysis from Neustar discovered that 16 percent of millennial college graduates said they had visited Chipotle one to five times in the past month.
See a full list of the campuses due to have Chipotle delivery this fall here.
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