Cleveland Browns Logo Redesign Features New Shade Of Orange, Brown Facemask, 'Swagger' Dog

The Cleveland Browns on Tuesday unveiled its redesigned logo for the 2015 season. Updates to the Browns’ classic plain helmet include a bolder shade of orange and a brown face mask, as opposed to the gray face mask featured in the logo’s previous incarnation.

“Our updated helmet logo is reflective of today’s modern Cleveland – the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet – a new orange color that matches the passion of the Dawg Pound. The new brown face mask represents the strength and toughness of Cleveland,” the Browns said in a statement, according to USA Today’s For The Win blog.

The Browns also released a new design for its alternative “Dawg Pound” logo, in honor of the famed fan section’s 30^th anniversary. The new “Dawg Pound” logo features a scowling dog, nicknamed “Swagger.”

The franchise considered approximately 100 designs before it settled on “Swagger,” according to team president Alec Scheiner. “As always, we spent significant time engaging with our fans during this process and took a very methodical approach the past two years to determine certain core characteristics symbolic of our great city,” Scheiner said. The team considered a change from its traditional helmet-based logo but decided such a change would be “too radical,” he added.

The franchise will also debut a Nike-designed uniform ahead of the 2015 season on April 14 at the Cleveland Convention Center, ESPN reported. Browns management has yet to reveal if the new uniform will feature any new colors or other elements, though Scheiner said the team plans to “move the uniform farther ahead than the logo.”

The Browns have used only two logos in franchise history, according to Cleveland.com. The current helmet logo has existed in various incarnations since 1970. Prior to that, the franchise used its “Brownie the Elf” logo from 1948 to 1969.