Coca-Cola Announces 'A New Flavor' For Its Coca-Cola Zero-Sugar
In a move that raised eyebrows for those who remember "The Cola Wars" of the 1980s, Coca-Cola has changed the flavor of its Coca-Cola Zero-Sugar soft drink.
The Atlanta-based company promised to “deliver an even more iconic Coke taste.” The move comes as Coca-Cola has made stronger efforts to lure Gen Z consumers.
Announcing the new and improved Coca-Cola® Zero Sugar with an updated look and an even more delicious and refreshing taste. Learn more about how we’re continuing to meet the expectations of our consumers: https://t.co/w8UDarQTbO pic.twitter.com/3SUfXWayEc
— The Coca-Cola Co. (@CocaColaCo) July 13, 2021
“Recognizing that tastes and preferences are always evolving, we’re focused on continuous improvement to give fans the best-tasting Coca-Cola they want—with zero sugar or calories—offered in the most iconic packaging and powered by some of our most creative, consumer-centric marketing yet,” said Rafael Prandini, North America’s Coca-Cola category lead, in a statement.
On Twitter, some are speaking about how they are worried that the taste will be too “watered down” or that they will just switch to Dr. Pepper's zero sugar beverage.
Good to know. At least we have @drpepper zero sugar here. I’ll switch to that. I figured they we’re screwing it up. pic.twitter.com/Y1SCBfhLDv
— ⚜ Apryl with a Y™ ⚜️ WhoDat! (@Loves_AMH) July 14, 2021
The new Coke Zero-Sugar will hit stores in late July.
“The new recipe—which optimizes existing Coca‑Cola Zero Sugar flavors and existing ingredients—starts hitting shelves this month in the United States, with full nationwide distribution in the U.S. and Canada starting in August with full distribution in September, ” the statement reads.
We have a feeling you'll have ZERO reasons not to love it. _ Click the link for a chance to be one of the first fans to try the all new Coke Zero Sugar. _ https://t.co/qibD93kDM4
— Coca-Cola (@CocaCola) July 13, 2021
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